About the Course
If you have ever dreamed of writing and publishing your own book, this self-publishing course is for you. In this course, you will learn the beginnings of what you need to know about how to turn your manuscript into a professional-looking book that can reach millions of readers around the world. You will also discover the best strategies to market and sell your book online and offline.
The course consists of modules, each with a specific learning objective and a practical assignment and a quick quizz. For each module, materials have been provided to help you through the course and allow for quick references or easy use to complete assignments. There is no pass or fail; the information provided here is meant to help you hone your craft. The modules are:
Module 1: Multiple Lessons
Preparing your manuscript. How to prepare your manuscript for publication. If you have decided to self-publish your book, you will need to prepare your manuscript for publication. In our lessons,
You will learn:
how to make your book error-free
how to format your manuscript correctly
Practical Assignment
Quizz
Summary
Module 2: Multiple Lessons
Which publishing platform? How to choose the right publishing platform and format for your book. In our lessons,
You will learn:
the platforms available to you to upload your book
how to choose the right one for your book
what's involved
Practical Assignment
Quizz
Summary
Module 3: Multiple Lessons
Cover design. How to design an eye-catching cover and layout for your book. In our lessons,
You will learn:
about the importance of cover design
what a cover design should be
how to get a cover design or create one yourself
sizes and resolution needs
matching the cover to your genre
how to write a cover blurb and what is included
what is an ISBN
what metadata is and the requirements for metadata
the different sizes of book covers
how to use templates
how to upload to your chosen platform
how to make thumbnails that are legible
Practical Assignment
Quizz
Summary
Module 4: Multiple Lessons
Editing and proofreading. How to edit and proofread your book for quality and consistency. In our lessons,
You will learn,
why you need to edit your manuscript
about hiring an editor and proofreader
the process for finalizing your manuscript for publication
about breaking down the types of edits you need and why
online tools to use
Practical Assignment
Quizz
Summary
Module 5: Multiple Lessons
Pricing your book. How to price your book and set up your royalties and payments. Pricing your book correctly can have a significant impact on your sales, revenue, and profit. In our lessons,
You will learn,
just how important is putting the correct price on your book
how genre affects price
how your target audience affects the price of your book
the production costs
about the distribution channels
about the competitive landscape
pricing effectively and strategically
about the five step pricing method
Form: The Five Step Pricing Method
Practical Assignment
Quizz
Summary
Module 6: Multiple Lessons
Distribution. You have more control over the design, distribution, and marketing of your book, but you also have more responsibility and costs. One of the most important aspects of self-publishing is distributing your book to potential readers. How can you do that effectively? In our lessons,
You will learn,
two main ways of distributing your self-published book
what is POD
what platforms to use
what are ebooks
devices for ebooks
print vs. ebooks
advantages and disadvantages of POD and e-books
what determines which to use
other methods of distribution
what is the key element regarding distribution
what requirements are needed to distribute your self-published book
Practical Assignment
Quizz
Summary
Module 7: Multiple Lessons
Author website and social media. If you are a self-published author, you need to have a website and social media presence to promote your books and connect with your readers. A website is your online home, where you can showcase your work, share your news, and provide information about yourself and your services. A social media presence is your online voice, where you can interact with your fans, share your insights, and build your reputation. How to create a compelling author website and social media presence. In our lessons,
You will learn,
how to choose a domain name that reflects your brand and genre
what to avoid and why
the importance of easy navigation
making it attractive and responsive
places that can host your website without coding
what elements your website must have
what social media platforms best suit your genre and audience
what social media platforms you use if writing young adult fiction
what social media platforms you use if writing nonfiction or business books
what happens when spreading yourself thin
time management for social media posting
how to plan ahead and schedule your posts in advance
tools available to automate your posting and analytics
what to post
being authentic and professional
what not to post
Practical Assignment
Quizz
Summary
Resources
Module 8: Multiple Lessons
Launching your book. If you have written a book and decided to self-publish it, you might be wondering how to launch it and generate buzz. Launching a book is not easy, but it can be rewarding if you plan ahead and follow some best practices. How to launch your book and generate buzz and reviews. In our lessons,
You will learn,
to start building your platform early
create an online presence where you can connect with your potential readers
when to start building your platform
at least six months before your launch date
why it's important to post regularly about your book and your topic
what will early planning help with
how to grow your audience, establish your credibility, and create anticipation for your book
what a launch team is
plan a pre-launch campaign
when to start your pre-launch campaign
why you need to make as much noise as possible on your launch day
why is it important to get your book in front of as many eyes as possible
what's an email blast
other means of promoting your book
why you should keep engaging with your audience, thanking them for their support, answering their questions, or asking for feedback
why you should keep marketing your book and how
what good is doing interviews or podcasts, participating in events or festivals, or reaching out to new audiences or markets
why you should track and measure your results
what tools are available for tracking results
why launching a self-published book is not a one-time event
Practical Assignment
Quizz
Summary
Module 9: Multiple Lessons
Promotion. How to promote your book using various marketing tools and techniques. In our lessons,
You will learn,
how to promote your self-published book effectively and professionally
what your niche and target market has to do with promoting your book
to identify your ideal reader
how to create a blog to connect
why and if social media is really great at spreading the word
how to post updates, teasers, reviews, giveaways, interviews, or videos related to your book
why joining relevant groups, forums, or communities can help
where you can share your expertise and promote your book
how to get reviews and testimonials
why asking for reviews from your friends, family, colleagues, or beta readers is beneficial
where to offer free copies
how to run ads and promotions and where to run them
types of promotions to run
about tools available to help promote your book
Practical Assignment
Quizz
Summary
Video assessments
Module 10: Multiple Lessons
Growing your audience. How to grow your audience and fan base and create a loyal community of readers. In our lessons,
You will learn,
that by identifying your target market, you can narrow down their interests, preferencs, and needs
that by identifying your target market, you can figure out how to entertain them with your stories
that by identifying your target market, you will learn to craft your marketing messages and strategies more effectively
that by having various platforms to showcase your books, you can share your writing process, offer valuable content, and interact with existing readers
to grow you audience using a mailing list
to grow your network with other authors and influencers
collaborate with other authors and influencers to help you expand your reach and exposure
that joining online communities and participating in events, you can host joint promotions, exchange reviews, and cross-promote each other's books
to optimize your book pages
to experiment with diferent marketing strategies
Practical Assignment
Quizz
Summary
Course Summary Video
Breakdown of Fees: $678.00
$ 200.00 - base programming
$ 100.00 - For module set-up
$ 300.00 - For lessons: including:
videos
our copywritten forms
other materials
research
resources
forum access
Practical Assignment & Instructor Assessment
quizz
summary
instructor access
6 month access to program
Plus:
taxes
service fee
Notice: All information, forms and content provided for this course is strictly the property of Dark Dove Publishing, The WRITE Affiliates, and J.L. Slipak and should not be copied, reused, rebranded or altered in any fashion for unauthorized purposes, and without explicit permission to do so by the aforementioned parties, hereto.
Any infringement of copyright, trademark, or registration will result in legal actions being taken against violators. Permission of use is governed solely for this program/course as provided strictly adhering to copyright laws of Canada and the United States and for no improper purposes in accordance to the law.
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All courses are for informational purposes to fine tune and hone the craft of writing. None are for official certification toward a degree, diploma, or professional certification in any form. Go here to read further terms and conditions
Your Instructor
J.L. Slipak
Certified Freelance Writer, Editor, Published Author, CEO of Dark Dove Publishing, Over 40 Years of Experience in The Written World